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Letters: Your First Chance to Impress
Hiring managers routinely receive responses
perhaps thousands, of applicants for any given job.
To avoid having your resume sink in this sea of paper, it’s
imperative to write a cover letter that stands out from the crowd and makes a good first impression.
A compelling cover letter that follows five
essential rules will convince a hiring manager to read an applicant’s
Rule #1 -- Appearance
The resume and cover letter must be
aesthetically pleasing and consistent in appearance.
This would include using the same heading and fonts in each, both
produced on a high-quality printer and paper (if documents are being
“snail-mailed"). Save the
designer stationery and stylish fonts for writing letters to friends.
A professional employment package never sets a casual tone.
Rule #2 – Target Your Audience
Always use the hiring manager’s name in the
salutation. If the contact’s
name isn’t provided in the job posting, a bit of Internet research or a
well-structured phone call can produce results.
In using the contact’s name, the cover letter is personalized, while
also showing the applicant’s interest in the company.
Remember, a letter addressed "Dear Sir or Madam" or worse,
"To Whom It May Concern," has the same impact as one addressed "Dear
Rule #3 – A Strong Opening
A dynamic opening paragraph is essential to
capture and retain a hiring manager’s interest.
Pared down to basics, for a quick and effective read, it should
include a reference to the position sought and a brief statement as to why
the applicant feels qualified to fill the job. Emphasis should always be
placed on what the applicant can do for the targeted company, while also
providing quantifiable proof as to why this is true.
Rule #4 – Showcasing Accomplishments
Include a bulleted area to emphasize
accomplishments pertinent to the targeted job.
Not only does this break up large blocks of text that a hiring manager
might find daunting, but it also draws the eye towards the most important part of
the cover letter -- what the applicant has to offer.
Rule #5 – A Proactive Closing
Always initiate further action at the end of a
cover letter. A proactive closing
indicates that the applicant will call within a few days to see if a time
might be scheduled to meet. To
wait for a hiring manager to take that first step is to risk losing the
opportunity to another candidate.